Inviting the Entire Health, Fitness and Beauty Industry
to Kochi, Kerala, India

Advantage Kerala

Kerala has always been a `unique' market place. The predominant consumer culture in the state has earned Kerala, the status of a `sellers paradise'. It is because of the raised level of awareness of an average Keralite about products, the high density of retail shops per sq kilometer along with easy accessibility to such shops that has made Kerala a dream state for manufacturers and dealers to sell their wares. This interest in the Kerala market has seen a spurt in Hyper Markets, Super Markets, International Quality Malls etc

Studies show a high propensity among Keralite consumers to try out new products. These favourable factors induce manufacturers to test new products in the State. The average Keralite is a high spender on beauty & cosmetic products. Kerala is one of the biggest consumer spenders in South India and FMCG growth in the State is around 30%.

The hygiene sense of the average Keralite and the fetish for presenting oneself with an acceptable public appearance has seen a phenomenal increase in sales in the health and beauty products. The Kerala consumer’s information level about products is much higher. The advent of exclusive health magazines reiterates the fact that the average Keralite is becoming more and more health and beauty conscious, a fact borne by the burgeoning presence of beauty parlours, and health & fitness clubs.